A graphic designer creates useful, meaningful, and functional visuals using various means of technology. The work depends largely on a client’s or company’s needs, but general designer responsibilities may include:
- Developing visual assets to support a marketing campaign
- Designing a graphic overlay for social media posts
- Formalizing the layout for a print ad
- Creating company logos
- Retouching photos for digital signag
What is graphic design?
Graphic design is a form of communication that uses colors, shapes, images, and words to create visual content that surrounds us in many forms—namely, print and digital media. Effective designs communicate information in a way that inspires and informs consumers, making it a critical element for any business’ success.
Graphic designers create images and layouts for some of the following:
- Company brand identity (logos, typography, and color palettes)
- User interfaces on apps and websites
- Books, magazines, newspapers, and other publications
- Product packaging
- Advertisements and commercials
- Signage for stores, transportation, stadiums, and event spaces
- Video games
Where do graphic designers work?
Since graphic designers can work in many settings, your tasks and responsibilities may vary. You may work in-house at a company or agency, or at home as a freelancer. Graphic designers often work in:
- Ad agencies
- Web design firms
- Marketing firms
- Print and online publishers
- Online and brick-and-mortar retailers
- Non-profit organizations
Source: Coursera.org
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